What is the term for an appeal based on the character or credibility of the speaker?

The term that refers to an appeal based on the character or credibility of the speaker is ethos. Ethos is a rhetorical device that establishes the trustworthiness or ethical appeal of the individual delivering the message. When a speaker demonstrates their credibility, qualifications, or moral character, they use ethos to persuade the audience. This form of appeal is crucial in rhetoric as it helps to foster trust and authority, making the audience more receptive to the speaker’s arguments.

In contrast, pathos relates to emotional appeals, aiming to evoke feelings in the audience. Logos is focused on logical reasoning and facts, providing a more analytical approach to persuasion. The term dimensions does not fit within the context of rhetorical appeals. Understanding these distinctions is essential for analyzing persuasive communication effectively.